Delta has recently
made numerous changes to the SkyMiles program. The
pre-9/11 benefits scheme offered by SkyMiles was predicated upon
certain revenue/cost expectations. Because of the drop in revenue
(which was largely due to cutbacks in corporate travel spending),
Delta and other airlines had (and continue to have) no choice but to
realign benefits with the new revenue and cost expectations.
It's not that Delta doesn't want to offer benefits to its
customers -- the problem is that it cannot afford to when companies
have slashed travel expenditures by over 50% in many cases. The old
business model simply doesn't work anymore. Delta is one of a few
airlines that has realized this and is changing. In the process,
they have created a new definition of what a "best customer" is.
Delta Air Lines is a business. In the end, they try to make
money. And if that means giving out less upgrades to some folks
because they don't buy full fares, they're going to do that. There
is a smaller pie to go around and hence Delta is recalculating how
large a slice everyone gets. Some folks will benefit and others will
not. That is the simple economic reality. You would do the same if
it was your business.
If you'd like to travel around the
world :
Delta
Air Lines, Inc.
P.O. Box 20706
Atlanta, Georgia 30320-6001
Phone: 404-715-2600
*
Disclaimer: This Web site and public forum is not associated in
any way with Delta Air Lines or Saveskymiles.com and the use of terms from the Delta SkyMiles
frequent flyer program is used only in the public domain. The use of
format from Saveskymiles.com is used pursuant to US Code Title 17,
Chapter 1, Section 107 as a parody of said site.
All but 3,434,864,423 SkyMiles Represented All but 815 SkyMiles members All but 1,720 Silver Medallion
members All but 2,086 Gold Medallion members All
but 1,155
Platinum Medallion members All but 5,776 Total
Members
